Sometimes the distinction between a man and a gentleman is just a matter of appearance. All the debonair mannerisms in the world won’t help you if you look like a homeless Wookie. A finely-tailored suit and a well-groomed beard can mean the difference between success and failure in more ways than one.
Opening up the Hoxton House, legendary Egyptian fashion designer Malak El Ezzawy is now doing for the aspiring gents what she’s already been doing for the female fashion scene for the better part of a decade. Combining tailored suits, blazers, shirts, shades, and other accoutrements of the modern cavalier with the expertise of the master groomers of Goodbarbers, she's creating a one-stop transformation destination from fashion to facial hair.
"We’ve hand-selected fabrics that have a greater elasticity and are more wrinkle resistant," El Ezzawy says. "Not only does this give our suits a superior handle and drape, it means you’ll look as crisp at the end of the day as you did when you first put it on."
Turning that shaggy scruff on your face into a respectable badge of manhood and replacing that ill-fitting graphic T-shirt collection with some tailored threads to turn heads – that's the Hoxton House objective. Whether you're already a refined man with a finely attuned sense of style or a barbarous fellow with aspirations of grandeur, Hoxton House looks to be the place to suit up once it opens this Saturday, May 28th in Zamalek.
Check out the Facebook event page for the grand opening here.