Celebrating the refined gentleman, right in the middle of Men's Fashion Week, Chivas introduces a brand new bottle for the sartorially savvy...
If you're the kind of man who heads to a wedding, business meeting or black tie dinner wearing a loose collared white shirt (the only shirt you own) partnered by a hand-me-down faded suite with shoulder pads that exceed the length of your shoulders and trousers folding over your black school shoes; if you're the kind of man who thinks wearing gaudy branded sneakers and belt along with jeans and a pin-stripe shirt is smart/casual; if you're the kind of man who brings in a bottle of cheap whisky to a club and downs it straight from the bottle… well, then, this bottle, the new Chivas Made for Gentlemen limited edition bottle, is not for you.
Playing on the new zeitgeist of contemporary British men's fashion coming out of London's celebrated bespoke tailoring heritage of Saville Row, right in the middle of Men's Fashion Week, they've teamed up with tailor Patrick Grant for a bottle tailored to the modern gentleman. Grant is Creative Director and owner of bespoke tailors Norton & Sons of Savile Row and a big proponent of brands with heritage and provenance, interpreting artisan skills in a contemporary way. The limited edition bottle combines Grant's savvy with the silky smooth taste of Chivas featuring an elegant silhouette of the modern man on it's packaging.
So next time you're passing by the Duty Free, possibly dressed in a slim flit navy suit with a button down tailored shirt and oxford shoes, grab a bottle of Chivas Made for Gentleman to complete the ensemble.