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Dina Shaker: Aesthetic Experience

After 12 years of experience in the fashion industry, Dina Shaker finally launched her eponymous line, piquing the interests of the most discerning of dressers. Her latest collection, too, is certainly the talk of the town...

When Dina Shaker graduated as an interior designer, she worked for just a year before she figured it's not her calling. Her dream all along was to become a fashion designer, and a fashion designer she became, now at the helm of a veritable empire of retail outlets and her own eponymous brand, whose latest collection has gotten the most stylish of tongues wagging thanks to her avant-garde knits, sharp tailoring and unexpected details.

She found that the Fashion and Design Institute in New York was basing a project at a fashion design center in Egypt to promote the industry locally, as it wasn’t as big as it is now. She joined, started studying fashion design and marketing, and interned for several Italian brands, where she learned some of the tricks of the trade. After that, she decided to go solo and do her own thing. In 1998, Shaker started a brand called Spicy that lasted for 12 years and was one of the first well-established fashion brands in Egypt back in the day. Over the years, the business grew into a chain of seven stores. After the 2011 revolution, people became less keen to go shopping at malls and the market was quite unstable. Luckily for Shaker, it was the perfect opportunity for her to make a leap forward and start her own signature brand. 

She started off with a few pieces on display at Villa Babushka, selling out within weeks, gaining the encouragement she needed to take it to the next level. And so, the Dina Shaker Collection clothing line was born. Now stocked 69 and Amuse Boutique, both located in Zamalek, her newest professional collection is “more sophisticated and different from the market,” she explains. “It describes me. I don’t like to promote trends. I like to design nice clothes that will stay in your wardrobe for a long time; statement pieces that will not fall out of fashion over the years.” Indeed, there's something quite timeless about her coats, jackets and sweaters, despite the clearly modern approach. Now starting to expose and market her brand regionally and internationally, this is a name you should keep your eyes open for, as Shaker promises that "something big is coming this February!" We’re so tempted to say what it is, but we promised we’d wait. 

You can check out Dina Shaker's Facebook page here or follow her on Instagram @dinashaker