Thursday 8 of December, 2022
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Egypt’s Most Pinterest-Worthy Brand Inca is Launching a New Store in Downtown Mall This Weekend

Inspired by the luxuries of jet-setting glamour and Gypsy life, Inca is launching a brand new store in New Cairo with a gorgeous range of new lifestyle pieces.

Staff Writer

Egypt’s artistic home for fabrics and lifestyle furnishings, Inca, is expanding its aesthetic territory to New Cairo, the country’s lifestyle hub du jour. The new store in Downtown Mall is bigger than before, and will carry the local brand’s newest lifestyle product range, with some exclusive pieces reserved for the site. The official grand opening is this Saturday the 18th of February at 7 PM.

Known for intertwining worldly cultures and stories with textured fabrics and furnishings, Inca will be displaying precious finds from the world's artistic nooks that you can actually take home. Some of their new items include bamboo peacock chairs, threaded hammocks, and other ornaments made from wood and brass. So next time you want to visit India, pick yourself a textured floor cushion and take it home! 

The magic all started when co-founders Mostafa El Nahawy, Mostafa Korany, and Ahmed Fadda combined their innate love for unconventional travels and all things artistically distinguished to create Inca, and all of its absurdly beautiful fabrics and furnishings. Absurdly beautiful in the sense that, with any overstuffed cushion or any bohemian-style ottoman, we’re transported to another unimaginable part of the world, ruled by an army of gypsy unicorns who are majestically wrapped in luxurious silky threads; out-of-this-world beautiful.

“We take uncommon destinations, moods, gypsy lifestyles, and mix it with jet-setting glamour to bring people unique fabrics,” El Nahawy tells us. “Personally, I love nature and I love experiencing the adventures of the world, and I want our brand to reflect this as well.”

Inca is not bound to one supplier when it comes to producing premium quality, high-end furnishings for Egyptians. Home-designing most of their collections, the brand sources fabrics from both international and local suppliers. “We try to bring international quality into Egypt so our customers have access to luxurious items. We also collaborate with local and international designers to create special pieces,” explains El Nahawy.

Head to Downtown Mall this Saturday to get your hands on some of Inca’s luxurious pieces, or if you want some of Egypt’s coolest and edgiest lifestyle furnishings, or even if you’re too poor to travel but still want to experience other cultures, Inca has got you covered.

*The content of this article are sponsored.