Everyone is Dropping the O's from Their Names... And Here’s Why

No, we haven’t just re-branded; we’re just Egypt’s first brand to join a global campaign to re-think what the world would be like without types A, B and O. You got it? Yes, blood types.     

The #MissingType global campaign has taken the social media world by storm, as some of the world’s biggest brands, from Google to Microsoft, dropped their A's, B's, and O's leaving it up for people to fill in the gaps. The campaign, launched by NHS Blood and Transplant and London-based PR agency Engine Group, has not only seen companies such as Cadbury and Hootsuite getting involved, but also iconic cities like Toronto and Amsterdam who transformed some of their landmarks to encourage people to donate blood.

In Egypt, a staggering one percent of the population donate blood despite the ongoing blood supply shortage, despite there being several donation services, including non-profit organisations who take to tech and social media to foster and facilitate the process, such as Law 3Andak Dam or Bloodegy.

The campaign, which took off on August 16^th, runs across 21 countries, and CairoScene has just added the 22^nd one.  

We’re supp_rting #MissingType c_mp_ign. Sh_w y_ur supp_rthttps://t.co/QrvoV4Nb3T pic.twitter.com/KA0FABHaXM

— Microsoft UK (@MicrosoftUK) 16 de agosto de 2016

We've given our As & Bs to @GiveBloodNHS in support of #MissingType. Find out more: https://t.co/KHm42UvzR0 pic.twitter.com/lgsXjHWBG8

— Cadbury UK (@CadburyUK) August 16, 2016

もし世の中から「A」「B」「O」が消えてしまったらGoogleロゴはこんな姿に…。献血でA,B,Oを守りましょう。詳細は日本赤十字社のページ https://t.co/N41Qw2FXQj をご覧ください。 #MISSINGTYPE pic.twitter.com/N2cYN6GCpw

— Google Japan (@googlejapan) August 16, 2016

We've lost our A's for #missingtype. Donate and save lives with @redcrossbloodau: https://t.co/wfHl02T7sS pic.twitter.com/jWjENO4zc0

— Qantas (@Qantas) August 15, 2016

I msterdm! We're missing some crucial letters here....#missingtype pic.twitter.com/WWolpZgCAA

— I amsterdam (@Iamsterdam) 16 de agosto de 2016

Bl__d c_nnects us all. Find _ut m_re: https://t.co/WZe7Rypure #MissingType @itsinyoutogive pic.twitter.com/Jnxx7aH9Qv

— Hootsuite (@hootsuite) August 16, 2016