From Plastic to Fabric - 'Gomash' is Making Egypt's Eco-Friendly Totes
Having launched in late 2019, the brand has been curbing single-use plastic waste one tote at a time.
It's the box of biscuits your grandmother re-imagines as a sewing kit, and the stack of Seoudi bags your mum saves for future bin bag purposes…. only cuter. Local brand Gomash is your indie uni kid solution to plastic grocery bags, giving us environmentally conscious tote bags that you can easily shove into your purse.
Unsustainable plastic disposal methods wreak havoc on environments and individuals alike, and whilst most waste is not individually created, the simple switch to reusable products is a sure-fire way to start. Delegating hours on end to create wearable and sustainable pieces that are as ethically made as they are sourced, Gomash’s bags comes in custom designs and a range of colours, so yes your daughter can her Elsa-inspired tote and you can have the more extensible grey hue for your minimalist day-to-day outfits.
Gomash is no stranger to the challenges that come from navigating budding markets. Having launched in late 2019, the brand has been curbing single-use plastic waste one tote at a time. At the centre of their initiative lies the desire to provide a sustainable future and what ultimately started as an innocent home-grown sustainability movement has manifested into something much greater.