Glide is Region’s First ‘Intimate Moisturizer’ Made With Women in Mind

Nour Emam, founder & CEO of leading femtech company ‘Motherbeing’, is one of the region’s most respected voices in women’s health education. A licenced doula and sex educator who utilises her platform, ‘Motherbeing’, as a forum to discuss issues relating to women's wellbeing, Nour Emam has put herself forward as a crucial regional resource for discussions on body literacy. Offering lectures and workshops relating to women's reproductive health, Emam went viral in June 2020 for speaking out on sexual violence against women.

With a rigorous repertoire of information and an unyielding passion for sex-ed, the famed educator has now honed in on her expertise and launched ‘Beam’, a modern wellness brand made especially for women in the region.

A sixth-month long project in the making, one of Beam’s first products, ‘Glide’, is a personal moisturiser designed to mimic the body’s natural lubrication, serving as a one slide shop for intimate evenings.

“We felt as though it was a natural extension of Motherbeing,” founder Nour Emam tells CairoScene. “To have one arm that enables women to access to high-quality products that are accessible, tailored, and made for Arab women. Women and couples alike need to better understand the physiological side of intimacy and how the body responds when it comes to arousal, more importantly, that lubricants and intimate moisturisers are your best friend.”

This vegan lubricant is designed with the woman’s body in mind; the formula is free of fragrance and paraben, and is totally pH balanced, so as not to tamper with their private parts.

“Not only did we feel the brands currently on the market were not speaking to women, but they were not even addressing women’s needs,” Emam continues. “They were not pushing for the educational side of using lubricants and the how-tos of such a crucial part of women’s health. Glide does not just last long, it is the only aloe-based lubricant in the market, which is a naturally soothing ingredient, especially for women's intimate areas.”

Costing EGP 130 and sold exclusively on Motherbeing's website, Glide is delivered in discreet packaging all over Egypt (because couriers are scary enough as it is) allowing you to restock easily so that no encounter ever goes unaccounted for.