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How One Company is Bringing Egyptian Hospitality into the 21st Century

Online campaigns are great, but what about hygiene? What about customer satisfaction? What about sustainable solutions?


For several years, hashtags and pretty pictures on social media have lead the way in in trying to reignite Egyptian tourism, and with quite a bit of success. The stunning photos of Egypt we see all too regularly on our social media feeds have become the main presence of Egypt online, the main window through which the world is seeing us.

A gorgeous photo of the Pyramids, Luxor’s Abu Simbel Temple, or the lagoons of El Gouna can be enough to convince a holidaymaker to spend their summer vacation in Egypt, but that’s not what will bring them back.

What will bring them back is their experience. Yes, they will always cherish that sunset horse ride by the Pyramids, or their boat ride down the Nile in Aswan, but what about the little things? The small details we often don’t think about until they become an issue? What about efficient and sustainable hygiene and cleanliness?

In March of this year, one global expert on that exact topic was drafted in for a series of special seminars aimed at tackling these issues: Diversey. The company was the official project partner in several seminars that came under the title of Egypt, the Future of Hospitality.

Undertaken with the Ministry of Tourism, the seminars welcomed hundreds of hospitality professionals of all levels to get an insight on the latest industry trends and solutions in food safety, infection prevention and general hygiene practices. 

Diversey experts, including , Erik-jan Best (Global Hospitality Key Accounts Director), Dr. Marleen Daenen (Marketing Manager Diversey Consulting) and Peter Teska (Global Infection Prevention Application Expert), engaged with attendees in seminars in Sharm El Sheikh and Hurgahda to tie these topics into the most important, overriding element of tourism and hospitality: the customer experience. And it’s this that will bring tourists back.

It all feeds into the Ministry of Tourism's approach in rebuilding tourism from the ground-up; in layman’s terms, the online campaigns are great at reeling people in, but it’s these on-ground, real-life improvements, so to speak, that is the key to full recovery.

It also feeds in Diverey's own services, which go well beyond the actual physical act if cleaning, instead providing solutions to maintain consistency and quality, the most revolutionary of which comes in the form of technology that allows cleaning operations to be monitored and managed remotely, which in turn can give hospitality businesses a predictive edge in anticipating potential issues.

The connected solutions have several impacts on hospitality business. They provide real-time data that can be accessed on any device via a cloud-based platform. So the ability to collect and monitor data offers hotels numerous benefits, including:

-Enhanced productivity: By simplifying processes and identifying maintenance issues more quickly, such as low battery life in a floor care machine, a hotel can reduce downtime. This allows employees to be more productive, driving cost savings for the business.

-Compliance monitoring: With data and reports at fingertips, a hotel can oversee how tasks are completed and intervene with training if necessary. Are the professional machines being operated safely and regularly? If not, a hotel can quickly address these issues with employees.

-Brand protection: Robotic solutions reduce risks and protect the business. For example, by understanding when chemical levels are low, you can avoid running out and compromising hygiene and infection prevention goals as well as the image of your organization.

-Improved sustainability: Being able to remotely monitor the inner workings of the organization promotes sustainability because it reduces the need for supervisors, facility managers and technical specialists to travel to different sites to check the status of equipment and products. By monitoring soap and chemical usage, a hotel can also ensure employees are not overusing product and creating unnecessary waste.

Throughout the course of Diversey’s nearly 95 years of providing revolutionary cleaning and hygiene technologies, the company has demonstrated that protecting and improving the environment is good for business. Although it has been given many names since 1923, sustainability has been at the core of the value Diversey delivers to customers.

The content of this article is sponsored.

Image of Marriott Mena House Cairo