JPadel, who have been part of the pioneering Padel movement in Egypt since 2014, launched Egypt’s first fully tailored app for Padel tennis, where you can book a court in four clicks.
Youth, athleticism, and entrepreneurial vigor are all interchangeable terms that share the same infectious spirit of dynamism. This is especially true when discussing the success behind JPadel, who have been part of the pioneering Padel movement in Egypt since 2014.
For co-founder Ismail Seddik who studied Physics at the American University in Cairo, and specialized in solar energy, JPadel was purely a passion project between him and his father, co-founder Ahmed Seddik.
“My dad and I started this project back in 2014 after a trip to Barcelona, where we were introduced to the game and automatically thought it would do great in Egypt,” Seddik tells #CairoScene. “So we brought it home as a small brand under Stars Sports Co., a sports management company.”
Things started looking up for JPadel around the summer of 2018, where they had set up the first beach-front court on the North Coast’s lively beaches. It was around this time that excitement for the sport really picked up, with beach-side JPadel competitions becoming a cornerstone of JPadel’s summer experience, setting up around eight competitions every year.
Towards the end of 2020, the Seddiks managed to attract like-minded partners Ismail Hassan, Seif Fadl, and Omar Shamel, who managed to acquire the brand from Stars Sports and spin it into its own company. Within as little as three months of their acquisition, they added two locations to their pre-existing two venues, and then expanded into seven locations just six short months later, with the biggest being their launch into a number of the North Coast’s beaches for the upcoming summer 2021 season.
Their latest accomplishment is the launch of Egypt’s first fully tailored app for Padel tennis, where you can book a court in four clicks, with logs for clients to keep track of their stats. JPadel is continuously hiring in-house developers to build on the bidirectional app, and develop their features for a smooth padel experience.