La Reina: Egypt's First Online Platform For Wedding Gown Rental

Admit it, ladies, you have an entire folder in your email titled ‘wedding dresses’. Also, admit that you’ve had the contents of this folder saved years before meeting your groom-to-be. It comes as no secret that wedding gowns are one of the most important highlights of any woman's wedding – if not more important than the groom himself... Dominating the floor with beautifully layered white, every bride dreams of the day when that dress is worn for everyone to see – a bright declaration of a lifetime commitment of love and loyalty. However, when the time finally comes for you to make that prized purchase, you'll quickly realise that the flowy Vera Wang dress or the Reem Acra layered gown will probably cost more than three months' salary – yours and your groom's combined. Why spend that much money on something that's worn for only one night?

Saving your wallets – and possibly the start of your marriage – Ghada El Tantaway launches a one-of-a-kind online platform for high-end, designer wedding dresses... for rent! La Reina (meaning ‘The Queen’ in Spanish) gives you access to renting very well-maintained designer wedding gowns without spending a fortune or panicking excessively. You've got options available to you through their online platform, which means you and your entourage can start the shopping process while lounging around devouring ice cream in your pyjamas. Then, once you've picked a dress – or five – you book your appointment and head on in to say yes to that dress – temporarily, for all you commitment-phobes. Designer Enas Komsan will be there to tuck and tighten and loosen your dress and tailor it to fit you just right.

We won’t lie and tell you that preparing to be a bride(zilla) is a walk in the park, but now one of the most difficult decisions you need to make ahead of your wedding day just got a lot easier and more efficient. So, what are you waiting for? Go grab that groom!

For more, you can check out La Reina’s Facebook page and Instagram account.