Tuesday March 19th, 2024
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Pop Off With Puppy Dress-Up From Mad Pawz

If you’re looking to seriously upgrade your dog‘s wardrobe and transform them into a ‘Material Grrrrrl’, local label The Mad Brand launched a new line - 'Mad Pawz'.

Farah Ibrahim

Let it be known that street style isn’t just for humans. Just as many serious dog moms (and dads) pamper their four-legged friends with treats, toys, and the like, it’s important to remember that there is no reason why your pup can’t be as fashionable, or even more fashionable, than you are.


If you’re looking to seriously upgrade your dog‘s wardrobe and transform them into a ‘Material Grrrrrl’, local label The Mad Brand has launched a new line of fashion-forward sweaters and jackets for the well dressed dog— Mad Pawz.


The brand features the coolest styles for pups and cats, including puffers, leather jackets, and more. They even have Halloween costumes like KFC buckets, but no matter what the occasion, your dog will be looking super cool.


“It all started when my brother got a German Shepherd, and I couldn’t find clothes for bigger dogs,” founder Mariam Adel tells CairoScene. The brand owner, who already knew her way around launching a label, used her resources to implement a new kind of size inclusivity; a kind for dogs. “You either can’t find bigger sizes or they are extremely expensive, and I wanted to find a way to dress bigger breeds. I headed to the factory I use for my brand, and I just made it happen.”



Mad Pawz is planning to launch a ‘mommy and me’ collection this summer for owners and pets so they can dress in matching get-ups. In the meantime, make sure your furry friend is the best-dressed in the room through @themadpawz on Instagram.