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The Care Pack Helps Families Find Their Emotional Core with Activities

The Care Pack is a collection of games and activities that looks to redefine how families communicate with each other, and teach children how to properly manage their emotions.

The Care Pack is doing something totally new for Egypt’s families. Created by parenting coach, marketer and mother Roba El-Gindy, the Care Pack is a collection of games and activities that looks to redefine how families communicate with each other, and teach children how to properly manage their emotions.


"I always knew I wanted to do something on the nurturing and proactive side of Children’s Mental & Emotional Health," El-Gindy tells #CairoScene. "Since I had my daughter, a little over two years ago, I constantly found myself reflecting on my generation’s struggles and the simple skills we need to help us manage life's challenges in a healthy and balanced way, like self-care, gratitude, empathy, stress management and having a growth mindset. I wondered, how could I teach these skills to my daughter? I decided to dedicate my maternity leave to figuring that out."


In 2020, when the pandemic brought with it a wave of restrictions, El-Gindy noticed two people were mainly reacting in two different ways. One group was anxious, stressed and grieving over the loss of normalcy. The other group was, somehow, full of gratitude - grateful for the opportunities of the pandemic, and ready to take on its challenges. Gratitude was like a muscle that these people had practiced, and were able to put to use even in the most trying of times. That's when something clicked, and El-Gindy created the first version of the Care Pack centered around teaching children 'gratitude'.


Since then El-Gindy has created new editions of the Care Pack, selling them to families through online partners Kidzapp and the Nun Centre in Zamalek. Through these games, families were able to talk with each other more, to connect and communicate more effectively. New vocabulary entered their lexicon, changing the way they expressed their emotions, and shifting their perceptions on how they affect others. After finding success in Cairo, Alexandria, and more recently the UAE and UK, El-Gindy hopes to translate the Care Pack in Arabic in order to distribute them across Egypt's governorates.