Nadia Gamal El-Din – the tireless entrepreneur behind the award-winning Rahet Bally platform – is back with an ambitious new project that further supports her mission to support Egyptian mothers.
Nadia Gamal El-Din – the tireless entrepreneur behind the award-winning Rahet Bally platform – is back with an ambitious new project that further supports her mission to support Egyptian mothers financially, physically, emotionally, and intellectually.
Born in August of 2014 - right after Gamal El-Din gave birth – Rahet Bally started life out as a Facebook support group and went on to become a fully dedicated platform connecting over 150,000 women and recognized as one of the most impactful women-led businesses in the entire Middle East & North Africa region. In February 2020 the project was awarded the globally prestigious Cartier Award for the Women's Initiative of 2020.
The powerful community she has created is now being brought to life - in real life - with a world-class facility in the heart of New Cairo. Gamal El-Din calls it “the first complex of its kind in the world.” The complex will offer moms across Cairo a 360-degree hospitality experience from the moment they step through its doors. Think dedicated caregivers for the little ones, educational activities for toddlers, newborn rooms, a massive outdoor play area, the first CrossFit functional arena for moms in the MENA region, alongside working capsules, restaurants, workshops, a book club, and countless amenities.
“I want to deliver on-ground social support to all mums of Cairo," Mohy Gamal El Din tells #CairoScene. "I want mums to get their life back, have time for themselves, breathe again, feel better, get back in shape, meet their friends, or just enjoy a hot shower or a hot cup of coffee while it's actually hot, and while their children are well taken care of and right in-front of their eyes.”
Located in Ramage on El Moshir Tantawy Axis in New Cairo, The Cloud will officially open on March 13th at 10 AM.