Elia Mssawir on Arab Music Taking Over the International Scene
Scene Noise x XP Conversations: CEO of GXR Records, Elia Mssawir talks about rise of the regional industry and how to sign progressive label deals.
In this sit down, Elia discusses the role of labels, and how GXR aims to facilitate artists' development and growth. They do this through radical contracts based on 30 day agreements with auto renewal, at the same time, their artists can end their contracts at any time without owing the label anything.
When looking to sign new artists to GXR, Elia looks mostly at the artist’s talent, alongside their seriousness and consistency in approaching their work, while exploring what it means to take their career to the next level.
Watch the interview here:
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