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Hence Launches Boutique Festival Concept 'Jewelry Box' Feb 24th

Hence, Management unveils Jewelry Box, a party series featuring music and a jewellery market.

Nour Massoud

Hence Launches Boutique Festival Concept 'Jewelry Box' Feb 24th

Dubai-based management company Hence, Management is gearing up to launch its newest party series, ‘Jewelry Box’, with an outdoor festival on Saturday, February 24th. Set at Helipad, the festival will span from 3 PM to 3 AM featuring back-to-back sets alongside a curated marketplace showcasing homegrown and sustainable jewellery brands.

“For the lineup I was very keen on having talents from Egypt, UAE and non-Arab talents as well, such as Brendan Parker who is South African,” Omar Gamal, Hence, Management founder tells SceneNoise. “We wanted a mixture between established names alongside newer, uprising ones as well.”

The lineup features the talents of Dubai-based mixers such as Analog Room resident Bazzzuk, DJ Mo Ezabyy and Badry, alongside Egyptian DJ Gloria and Radio Flouka resident Farida. Joining them is Egyptian Dubai-based DJ Halawa, music curator KHA13D as well as music veteran Papsi and rising talent Brendan Parker.