SOFAR: Turning Homes into Stages

What are the rules?

We have three very simple rules: 1. Come on time and stay until the end; 2. No talking/ texting/moving around during the show and 3. Support all acts that pass through our door.

Apart from the live music events and performances by musicians, do you think you will be curating artists’ talks with contributing acts?

Part of the Sofar experience is that you get to meet and appreciate the musicians in a snug friendly environment, this naturally what happens when you gather people of similar interests in one room.

What’s the vetting process like of the acts you choose? And is there a criterion for your selection?

We don’t have a specific criterion, and don’t stick to a certain genre of music. Our Sofar team scouts for inspiring talents and recommend them to the global Sofar team. From there all musicians and acts go through a screening process that is evaluated by a diverse group that make up our ‘listeners panel’ who will then unanimously evaluate and vote for the authenticity and talent of the artist approved.

Do you need to be a well-established band or musician to play at a Sofar gig?

No you don’t, Sofar is actually known to spotlight emerging artists by introducing them to connectors and new fans.

Which acts/bands have played live in Sofar Egypt?

The first Sofar kicked off with Hisham Saeed and Ahmed Adel, who played Bedouin music, as well as Hany Mustafa, Ahmed Safi, Abdallah Meniawi and Ahmed Saleh. The second gig was special because we were a part of a global listening session with 40 other cities, experiencing Karen O’s unreleased album Crush Songs. This was followed by performances by Abdallah Meniawi and Ahmed Saleh, Shady Ahmed, Nada El Shazly, and the Digital Monkeys who fire-spun outdoors. The third Sofar hosted Aya Metwalli, Rash Radio and The Nour Project.

The intimate acoustic setting of Sofar makes it a very exclusive event for its attendees. How do you curate your guest list?

We don’t curate the guest list. Sofarians are true music listeners who appreciate the music and their artists, and these are the people who we aim to spread the word to.

Did you face a problem of over-application in Egypt?

No, we’ve never faced a major problem. We have been lucky to have a large number of people register, however we are limited by space and can’t accommodate more than a certain number of people per event. 

Where do you get the money from?

Donations! We accept donations from attendees, we usually ask for a 50 EGP donation fee to cover expenses. It’s a free event and based on volunteering, from the artists to the light and location.

In Egypt, is it hard for you to organise a Sofar event in someone’s living room? Did you face any cultural boundaries? 

No problems, except, of course, the disturbance of power cuts! 

A few days after your ‘secret’ and ‘exclusive’ event, you release the music videos of the participating musicians online, spread the word of mouth and make both the event and music ‘available’ and public to practically everyone who has come across a link to a Sofar video. There is somehow a contrast to Sofar’s main proposition, which is organising ‘secretive gigs’ around the world for a limited number of attendees. How would you reflect on that contrast?

The only major “secret” or exclusivity about Sofar is that attendees don’t know the location or who’s performing. A couple of days prior to the event, the location is revealed only to registered members of the Sofar community and the bands are always unannounced. The is no “exclusivity” in the sense of who the guest is, but in the fact that we are limited by deadline and space. Following any Sofar event we share pictures and videos on our social media platforms in order to better share and spread the word about the artists and their music.

In Egypt, Sofar is somehow associated with a privileged class. Your events have taken place amongst the more fortunate people’s living rooms. Do you have any plans to organise secret gigs in living rooms in areas such as Embaba, Shubra or Haram and dig out ‘other’ underground talent?

Sofaris about music. Period. Sofar does not discriminate against classes or talents in any sort. Whether the event took place in Zamalek or in Shobra, Sofar stands for what it is. Sofaris based on people’s word-of-mouth; therefore the Sofarians almost form their own community, without our interference, though we are definitely always interested and looking into new and unique inspirational spaces to host our gigs. We will continue to seek, evaluate and understand how Sofar can better serve the music community in Egypt as a whole and we always welcome any feedback from our fans and musicians.

What’s the process for getting involved as a host, a musician or attendee?

If you want to play, host or volunteer in a Sofar, contact us on cairosofar@gmail.com  If you want to know about our upcoming events, just subscribe to our newsletter through: www.sofarsounds.com, and follow us on Facebook.