SIRAN Jewelry Harnesses Luck With Their New Stackable Collection
Drawing inspiration from Chinese culture and Feng Shui, the collection celebrates the art of stacking for luck and abundance.
What if your jewellery could bring you luck? Egyptian label SIRAN Jewelry's new Lucky Bamboo collection promises just that. Drawing inspiration from ancient symbolism and the concept of stacking, these diamond pieces are a gateway to a world of prosperity and positive energy. And diamonds never go out of style.
Founded in 2018, SIRAN Jewelry - meaning ‘beauty’ in Armenian - was established by IRAM Jewelry to seamlessly interweave originality with practicality in diamond jewellery. For this particular collection, the brand draws from the rich symbolism of the lucky bamboo plant, celebrated in ancient Chinese culture and Feng Shui. According to tradition, the number of stalks signifies different blessings: one for good health, two for love and three for happiness. In this spirit, the Lucky Bamboo collection has been thoughtfully designed to inspire the wearer to curate her own fortune and build her own luck, with the tagline ‘Stack Up Your Luck’. Each piece beckons her to stack, layer and collect, transforming the act of jewellery shopping into a personal talisman of positive energy.
Over nearly a year in development, SIRAN Jewelry’s artisans have poured their skills and passion into creating these pieces. Most pieces in this collection are elegantly encrusted with marquise-cut diamonds, a trending choice for engagement rings this year. From diamond-encrusted chokers and rings, to bangles with a wrap-around design, each item captures the essence of bamboo, embodying its ability to bend without breaking, to thrive even in the harshest conditions.
Each ring and bangle reflects the curves and lines of bamboo stalks, encapsulating the spirit of growth and abundance. Like the woman who wears it, they’re a metaphor for the journey of life- ever reaching, always aspiring. Her pieces catch the eye, not just for their beauty, but for the promise they hold, telling tales of fortune and prosperity. In a world where trends come and go, the Lucky Bamboo harmonises contemporary design with the weight of tradition, creating a dialogue between past and present.
For the woman who wears these treasures, gifting becomes an act of love and intention. Whether she chooses to reward herself after a long week, or bestows a piece upon a friend, each gift is imbued with the wish for good fortune. As she stacks her pieces, with every diamond set in delicate metal, she invites abundance into her life, embracing the idea that each addition brings her closer to her aspirations.
The collection is available in all SIRAN Jewelry branches, including their newly-renovated Point 90 store, at their sister brand The Jewelry House, and online.
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Dec 04, 2024