Vodafone Egypt’s CCO Kareem Eid Discusses the Evolution of Content and

In an interview at the Vodafone headquarters in Smart Village, Vodafone Egypt’s Chief Commercial Officer, Kareem Eid, speaks with us on the importance of community and collaboration in creating a premium entertainment hub for Vodafone RED customers.

Having worked with Vodafone since 2001, Eid notes how the company evolved over the decades, from a primary telecom provider to becoming a true lifestyle partner and entertainment hub connecting customers to major content platforms, exclusive experiences, and tailored lifestyle perks.

The marketing veteran shares Vodafone Egypt’s vision for the future of Vodafone RED through creative collaborations with leading content platforms, including new partnerships this Ramadan and beyond to cater to Egypt’s ever changing needs and interests.