"Fashion is all about current moods - how one feels in the moment, and I wanted to convey that through my brand," says Nowmoods' founder Nouran Eissa.
"I don't want to go shopping, I already have everything I need," said no one ever. It sure as hell seems like every other day there's a new trend we should be keeping up with, but who has the time and dedication to keep a close watch on them? Well, Egypt's trendiest new fashion brand, Nowmoods, will spare us such dilemmas and do the job for us.
Nowmoods is making its debut in the market with a happenin' and groovy SS18 collection, encompassing a wide range of slick designs and hand-made embroideries for women and girls for on-fleek summer attires.
"Fashion is all about current moods - how one feels in the moment - and I wanted to convey that through my brand," explains Nowmoods' founder Nouran Eissa. "Sometimes you want to be laidback and chill and others you want to look camera-ready and fancy it up, which why I'm launching two lines simultaneously for those ever-changing moods."Eissa is currently working on expanding the brand to include accessories, boys outfits, and further into the future, a men's line. "The online shopping scene in Egypt is expanding exponentially. People might still not be used to purchase items through a website, which is what we're trying to change, but shopping through Facebook and Instagram are definitely booming and there's still room for many more brands to enter the market."