Studio34 pushes out entire curriculums around architecture, interior design, and applied arts with seasoned professionals for only EGP150.
“We want people to understand that beauty is important. Aesthetics are important, and not just the engineering of building. Beauty is what elevates us to improve art, music, or whatever it is that surrounds us."
When Ahmed Mostafa Abdelmoneim, founder of Studio34, said this to us over the phone, we've got to admit, it gave us some pause. But the more we thought about it, the more we saw the truth in his words. The value of beauty - why it matters, and how it can be harnessed as architects - is ingrained in our culture and our history, but modern times often see it as a waste of time and resources.
"Some see this as impractical," Abdelmoneim adds. "And that becomes a huge issue for us as architects.”
Wanting to elevate the architectural and interior design scene in Egypt, the ex-AUC instructor and Cairo University graduate embarked on a mission to spread his ideas through Studio34's interior design programmes. Each year, Studio34 pushes out entire curriculums around architecture, interior design, and applied arts with seasoned professionals for only EGP150. It’s ridiculous, it's too good to be true... except when it just is.
"Starting this institution was a risky idea, and for a risky idea to work the customer must have very little to lose," Abdelmoneim says. "That’s why our price is so low. They might assume that we’re conning them, but they take the risk anyways because of the price and then they realize that we’re actually the real thing."
Studio 34 gathers teachers from all over the world, including Italy, Portugal, UK, Syria, USA, Jordan, and Lebanon. To top it off, their courses are recognized at Cairo University, Ain Shams University, Tanta University, and Mansoura University for credit hours.
Right now, Studio34 isn’t quite its own institution, meaning that you can’t rely on their classes instead of a university degree. But it’s an absolute knockout programme for anyone who needs that extra oomph in their studies. Their next interior design programme starts on January 26th and will use 120 credit hours. Visit their Facebook for more information.