El Abd is Beefing With B Laban, Here’s Why

Nothing stirs up drama quite like dessert—especially when a beloved patisserie is involved.

The latest food-world controversy? A “B Laban” ad that ruffled the powdered sugar-dusted feathers of El Abd Patisserie.

The details are murky, but the fallout was swift: the ad got pulled, and the internet went into full-blown speculation mode. Was it a branding clash? A recipe scandal? Or just old-school turf wars dressed up in dairy? Either way, it’s a reminder that in Cairo’s dessert scene, the stakes are as high as the sugar content.