Sunday 27 of November, 2022
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Morocco’s to Expand POS Product Regionally After New Fund

The startup hopes to roll out its services both regionally and internationally, as it continues to grow in Morocco.

Dominic Radcliffe

Morocco-based fintech startup has secured undisclosed funding from Casablanca-based investment firm, WitaMax, to revolutionise their digital product for points-of-sale (POS) management., which currently provides POS management services to a client base of nearly 1000 shops and restaurateurs across Morocco, including more than 250 in Casablanca, hopes to use the granted funds to expand the use of their product further afield, both locally and internationally.

Speaking of the company’s recent investment,’s founder Said Belkhayat stated that with it he hopes “to both rapidly deploy throughout the country, and to be exported to more distant regions, where demand is no less important”.

This upcoming development seems like a natural leap for the fintech startup, who since 2016 has proved itself as a key player in the digitisation of local businesses throughout Morocco.’s system allows for centralised and hassle-free management of customer payments as well as inventory and supply management, reservation services and tools for loyalty solutions. In addition to these valued tech services, close human support from the team’s fifteen employees continues to win over customers.

Since the pandemic altered the way consumers shop and dine, the startup adjusted to its customers’ needs. As manager Rim Benboubker stated, “during the Covid period, [] focused on developing a solution to help [their] physical customers switch to a delivery model by launching an aggregation platform for restaurateurs (”. 

Given their track record of flexibility and success, it’ll be interesting to see what the future hold from a startup whose success thus far speaks of the increasing innovation in Morocco.