Hungri? Text For Food
The latest local food ordering service, Hungri is an ingenious way to get your fix without having to have an awkward conversation with customer service reps. All you need to do is send an SMS with your order...
You’re lying on your sofa in a comatose state after a long day at work. You don’t have internet and the last half an hour of Catch Me If You Can is on. You always miss the last bit of the movie. “Whatever happens to that renegade rascal, fooling the world?” you wonder. You haven’t eaten all day and there’s no food in the fridge. You’re a busy man: you need to see if it’s going to be a happy ending for Leo, you have bad signal and you don’t have time to waste on a ten minute phone conversation to get a hamburger. You’re a Mr, not a Mrs and you do not want to hear about the latest plastic desserts available on offer for a limited time only, you’re a man of action! You know exactly which plastic hamburger you want and how you want it.
In comes Hungri, a fantastic new service founded by a team working at TA Telecom that allows you to order from ANY restaurant by SMS. For a generation whose thumb/mobile relationship is bordering on symbiotic, this is kind of a genius idea. “We conducted research on the pain points of users ordering food. The main pain point was making the call to the restaurant or call centre, especially with large orders. We saw how big the market is and we decided that with a service like Hungri we can eliminate this friction in the food ordering process,” Mariam Oraby, Channel Manager at TA Telecom told us.
All you have to do is send an SMS to 6070 with the restaurant name and order. The first time you order, you’ll be asked to send your name and address, and then they process the order by contacting the restaurant, while you get to chill out and see Leo go a bit mental.
With the way technology is developing, people want to spend less time having awkward human interactions and instead use a universal communication system that can be referred back to easily. So, until we can order some nuggets telepathically, we’ll settle for Hungri and, like Oraby told us “As soon as users try the service a couple of times, they can't imagine calling the restaurants themselves anymore.”