Wednesday July 24th, 2024
Download SceneNow app

Saudi Aramco Becomes FIFA World Cup Sponsor

Saudi Arabia’s state oil giant announced a major sponsorship deal with world football governing body FIFA.

Scene Now Saudi

Saudi Aramco Becomes FIFA World Cup Sponsor

Saudi Arabia’s Aramco, the world’s largest oil producer, has signed a four-year global partnership with world football governing body FIFA. The deal involves sponsorship rights for multiple events including the 2026 Men’s World Cup co-hosted by the United States, Canada and Mexico and the 2027 Women’s World Cup. Hosts of the 2027 tournament will be decided next month.

“Through this partnership with FIFA we aim to contribute to football development and harness the power of sport to make an impact around the globe. It reflects our ambition to enable vibrant communities and extends our backing of sport as a platform for growth,” Amin H. Nasser, Aramco President & CEO, says. “Our existing relationship with the Saudi football team Al-Qadsiah, our support for women’s golf through the Aramco Team Series, and our backing of F1 in Schools each demonstrate the possibilities of such partnerships to create pathways for opportunity, positively impact society and promote development at the grassroots level.”

This deal is the latest high-profile investment in global sports for Saudi Arabia, who have already been confirmed as the only bid for the 2034 World Cup. The value of the deal, which will run until the end of 2027, has not been disclosed.