The Freedom to Fart

Technology advances so fast these days that far too often innovated breakthroughs fall through the cracks. Since the dawn of man, flatulence has been a problem that has plagued everyone from the highest Pharaoh to the lowliest worker. So how is it that Shreddies, the first odour filtering undies, are being overshadowed by yet another iPad?

The hi-tech undergarments contains Zorflex, a thin, flexible absorptive cloth that traps and neutralises orders. It is actually the same activated carbon material found in chemical warfare suits, which is fitting considering that flatulence is the original form of chemical warfare.

Despite the fact that everyone passes gas, Shreddies are being considered as the first underwear that properly deals with the many millions afflicted with IBS (Irritable Bowel Syndrome), Crohn's disease, Colitis and food intolerance.

The underwear designed to cancel the smells of farts are both suitable for men and women, coming in a range of styles designed to fit more snugly than conventional underwear. Women can buy Shreddies in briefs, high-leg briefs or shorties, while the men line offers boxers, adjustable support boxers, hipsters and briefs.

The company is currently selling their product in 11 UK retailers and is surely to spread globally in no time. So the next time you let out a loud fart in elevator, you can tell those around you to relax because you are wearing Shreddies.