Crafting Innovation Through Tradition With Typographer Tarek Atrissi

Across his vast, globe-encompassing portfolio of work stretching back decades, Tarek Atrissi has always strived to marry the deep history behind Arabic calligraphy with innovative new approaches to the art and craft behind typography. In this special SceneNowSaudi x Creative Industry Mena produced episode of the popular podcast ‘The You in Human’, Tarek Atrissi, Founder and Creative Director of Tarek Atrissi Design, talks to host Deana Shaaban about the challenges in balancing the traditional with the contemporary, and his main sources of inspiration - from seemingly mundane street signs to wondrous ancient texts.