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Keep Your Kids' Hair & Skin Glowing With True by Lanalou

The line features a shampoo, a conditioner, a leave-in conditioner and body wash, with products that are safe to use from birth to the terrible twos and beyond.

First time parenthood is a very confusing time for many; you don’t know what’s best for the little wide-eyed creature in your arms. This sentiment is shared by so many new parents, including Farida El Sabh and Mohamed Hammouda, who upon giving birth to their first child decided to create a brand that will answer all of their impending questions.


Lanalou - named after the founders’ daughter, Lana - is a brand that nurtures children’s minds, bodies and souls. After finding success selling educational products in English, German, Arabic and French, they’ve shifted towards bodycare with the launch of True by Lanalou, an all natural hair and skin line. 

“We wanted to create an absolutely clean and safe baby and kid care product,” El Sabh tells CairoScene. “The products are very well thought-out, with no icky ingredients.”


The line features a shampoo, a conditioner, a leave-in conditioner and body wash. The products are safe to use from birth to the terrible twos and beyond. You can literally even use them as a full grown adult. (And honestly, what’s stopping you?)


“Not only are we selling the product, but we also want to focus on the core, education,” El Sabh adds. “We see that education as our biggest value, we feel the importance of educating what the ingredients are and what they do.”


The platform includes a tab where all of their products are put into a table, with every single ingredient explained. This way, parents can identify the ingredients, good and bad and be able to identify them when making decisions in the future.


Lanalou’s hair products also focus on curly hair, so you don’t have to worry about the stubborn knots in your little one’s hair, and they’ll have the perfect curls every single time.