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‘Rahet Bally’ Launches Egypt’s First Online Shopping Platform for Moms

The website has centralized all baby essentials from 0 to 12 years old on one platform, while offering moms everything from maternity wear and nursing equipment to toys and baby gear.

Rahet Bally, an award winning platform supporting moms across Cairo, has just launched ‘Mumerz’, Egypt’s first one-stop shop dedicated entirely to the needs of moms and their children. The website has centralized all baby essentials from 0 to 12 years old on one platform, while offering moms everything from maternity wear and nursing equipment to toys and baby gear.

The platform was born in 2014 as a Facebook support group for the mums of Cairo. Its surge in popularity saw it become a fully-dedicated platform connecting hundreds of thousands of Egyptian women, creating a vast web of social, financial and emotional support. In its short eight-year lifespan, the women-led platform garnered international attention, even being awarded the prestigious Cartier Award for the Women’s Initiative of 2020.

To get shopping, you can visit mumerz.com or check out their Instagram page at @mumerz.