Jameela Elfaki first started AZEEMA Mag as a final university project. Now, it’s a 240-page magazine featured on the DAZED100 list.
With Sudanese-British origins, Jameela Elfaki is no stranger to the complexity of clashing worlds and cultures. As a creative director, photographer and DJ, however, the young creative and entrepreneur has learned how to navigate and explore her identity through art.
Now, she's extending that journey to Arab, African and Asian women across the world, with nothing less than a glossy, heavy-weight magazine: AZEEMA Mag.
In all its 240-page glory, the magazine features the kinds of faces Arab women didn't grow up seeing in magazines like Vogue, Vanity Fair, and Harpers Bazaar. With various thoughtfully written features, gorgeous shoots, and intriguing interviews with every issue, AZEEMA Mag may be the beacon of representation that SWANA women have always needed.
We sat down with Jameela Elfaki to learn more about her process and vision for AZEEMA Mag.