The Luxor International Airport has revealed their latest renovations, based on the recommendations, designs and instructions of a rebranding manual by students from the German University in Cairo (GUC). Last year, GUC students in the faculty of Engineering and the faculty of Applied Arts and Sciences handed over the rebranding manual to the city of Luxor as part of an effort to paint Luxor in a more modern light. The rebranding initiative aims to show that Luxor is not only an ancient, touristic city, but that it is also multifaceted with contemporary elements.

Students who contributed to the manual include Dina Darwish, Yasmin Saleh, Yasmine Suliman and Ghada Wali. Their work was supervised by Assistant Faculty Dean of Student Affairs, Dr. Ahmed Wahbi. The students commented on their choice of design for the logo, with each letter representing an important aspect of Luxor:
L: A 90-degree right angle, representing Luxor's architecture.
U: Inspired by temple passageways leading to the Pharaonic afterlife.
X: The city's locations, where east and west banks meet at the Nile front.
O: The sun and the Nile itself, the two sources of life.
R: The eye of Horus, reflecting the Ancient Egyptians' instinct and vision.

The airport’s renovation is only one aspect of Luxor’s rebranding plan. The manual proposes the introduction of various digital tools and apps, as well as a new website to highlight Luxor as a diverse city with a rich, cultural history.