A new government campaign encourages Egyptians to recycle by showing how waste can turn into useful material with a series of music-driven adverts.
Imagine turning Cairo's waste problem into a music revolution? Well, that's exactly the vision behind the government's (yes, really) new creative campaign to increase awareness and grab attention to recycled products' value. The campaign aims to show the importance of recycling by demonstrating a host of cool and quirky ways in which recycled materials can be re-born.
The main centrepiece of the campaign is a series of commercials in which all of the musical instruments are made from recycled goods. Check out the video below: Who would've thought we would thought we'd be the first country to actually have music from the streets?