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MEROE Designs Unfailing Wardrobe Essentials

On a mission for mindful consumption, MEROË's pieces rely on versatile design and high-quality fabrics.

In the world of fashion, more emphasis has been placed on wardrobe essentials versus trend pieces that fade within weeks, and end up in landfills within months. New local unisex label MEROË seeks to address this issue with simple, practical garments made to last beyond the season. On a mission for mindful consumption, their pieces rely on versatile design and high-quality fabrics.


“We believe that sustainable clothing should never compromise,” founders and siblings Moustafa and Sarah Dawood tell #CairoScene. “We do this through responsible sourcing and ethical production, so they can be consciously kept and given a second life.”


From crisp linen shirts, paper bag shorts, palazzo pants, and maxi dresses, their products are exactly what you would imagine in a capsule wardrobe - the bare necessities at their finest.