The End of Snapchat? Instagram Now Lets You Create ‘Stories’
The social network just upped the game, rolling out a feature that mimics Snapchat's spontaneous vibe.

Sure, by now you've probably got all your friends and their mamas to follow you on Snapchat and were not even considering dropping your snap addiction anytime soon; but just in case downloading, screenshotting, and juggling on platforms to re-post was becoming too much of a drag, Instagram has just upped the game introducing their own Intagram Stories.
The new feature lets you share quick snaps rolled out in a slideshow that only lasts for 24 hours – just like Snapchat. And, probably because they know how obsessed, borderline OCD with our profile pictures we are, the new shots will not affect our neat profile grids, as they will show up at the top of your feed.
The platform recently changed their algorithm, which used to be chronological, to allow most popular content to show up first on your feed. Now the ‘stories bar’ will let you see the actual stories you want to see, not just the gazillion photos from the one influencer you follow.
Although it doesn't seem to have been activated in Egypt yet, the company announced it will be rolling out globally over the next few weeks on iOS and Android. The features they offer are pretty much the same as Snapchat: you can add text and drawing on top of the image, swiping to jump to another person’s story, and there are no likes or public comments; you can just tap and send a private message to that person on Instagram Direct. We're not sure the move will get off off the all-time favourite vice of taking selfies with filters that actually make us look pretty, but we'll probably be happy to juggle social media platforms yet one more time - we're dying to see their filters anyway.
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Mar 29, 2025